Sports Video Annotation for Brand Detection AI
Challenge
The client's AI platform measures brand exposure and sponsorship value across live sports broadcasts. They needed consistent annotation of logos on stadium banners, jersey patches, TV overlays, and digital signage — across leagues including soccer, golf, and esports. Partially occluded logos, varying camera angles, and motion blur made this particularly demanding.
Solution
We onboarded to the client's proprietary annotation platform, integrating with their QA workflows. Two annotation procedure types handle different frame-count thresholds, with separate asset-level annotation workflows for brand library building. The team covers soccer, golf, esports, and more — each league requiring specific knowledge of sponsorship placements and broadcast formats. Monthly delivery of 2,000+ hours with structured feedback loops.
Results
Expanded from a single league to 6+ across soccer, golf, esports, and more. Deep domain expertise in sports broadcasting means fast ramp-up on new leagues — annotators know where sponsors place logos in each sport and broadcast format. Tasks consistently delivered ahead of schedule.